Asking Permission to use the song

Avril Lavigne letter

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In order to use 'When you're gone' in our music video we had to ask permission by the record label. Therefore my group sent an email to them, explaining why we needed to use it and that it was just for eductional purposes.

The Logo

After looking at different logos from different music companies my group thought it would be appropriate to create one of our own. After noting down a few ideas and asking different individuals about the name we finally created the name 'Anthem Beatz Records. We thought this was a very appropriate name for our logo as we wanted to create something exciting and new. We thought about how we could make this logo unique and original and chose a variation of different vibrant colours for our logo to stand out.

Different Shot Types Throughout Music Video

Avril Lavigne 'When your gone'- different shot types

Different shot types

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This video shows different shot types which have been used in the original music video. I have looked at certain ones which are repeated a few times in the musiv video and how they have been used to help make the storyline look effective. 

Research Into Our Chosen Genre

After carefully researching into different genres, rock/pop/alternative/acoustic/indie we decided that the best genre for us would be pop/rock. Pop is usually aimed at a younger market audience which consist of simple songs, this is a very popular genre. 

Genre Research

Before choosing one genre I looked into 3 different genres. I briefly looked at the genre, pop, before making comparisons with indie and rock. The typical pop music video is usually telling a story between two individuals, and where their friendship starts to blossom at the end, and where the story comes to it's climax. A typical artist for this video is 'Taylor Swift' a typical teenager, experiencing every day to day life experiences. The song 'you belong with me', is an example of this, where different variations of shots are used to show emotions, feelings of the two characters.

Choosing a genre

To start of our new project, our first job was to choose a genre. For this, we decided that the best way to do this was to look at 3 or 4 different styles of genre, and seeing which ones we preffered. The following we chose to do were- rock/pop/indie/alternative.

The Planning stage

My group, who consists of me, Gabby and Aletta have decided to create a plan helping us for guidance and support throughout the project. We decided that this would be the best idea because we had so many different ideas, we wanted to remember them all, so we quickly wrote this on a peice of paper, which we could later expand on. Even though the plan itself is only the first part of the research, this already gives us an indication to how much time we should spend on each task, helping us divide up different parts of the research, for us to work independently on. The sketch below shows a rough idea of what stages we should go through to make our project succesful.