Tuesday 11 October 2011

Focus Group


This is our focus group, we chose to have a focus group as we could then see what our target audience enjoys in a music video and what they think makes a music video successful. From our focus research we found out that people from the same age liked different types of pop music. This meant that when we are ready to create our own video our decisions will not be limited. 

We asked a different variation of questions which allowed us to explore into the genre and develop our understanding more and what other individuals feel about the genre we have chosen to use for our music video.

Thursday 6 October 2011

Audience Theory

Over view of the genre

After looking at different videos we noticed that there were some obvious similarities between the videos. I found that the 3 different videos that I analyzed all had a twisted love story which starts to blossom at the end of the video. As well as researching pop rock videos, I also decided to look at the genre 'indie' this allowed me to compare the different genres and to understand the differences between two very different genres. Aswell as finding a twisted story, I also found that in the pop/rock videos there are more than just one story which centres throughout the video, and there is more performance than narrative as in the videos the lyrics explain the action on screen.

Location Shoots

After researching into the different music videos we had a much clearer idea of what typical pop rock conventions were used throughout the videos. For our first location shoots we decided to stay local and walk around the school. From this we were trying to imagine what it would each location would look like in our video. The main goal for this photo shoot was imagining the beginning of the music video.