Avril Lavigne 'When your gone'- different shot types

Different shot types

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This video shows different shot types which have been used in the original music video. I have looked at certain ones which are repeated a few times in the musiv video and how they have been used to help make the storyline look effective. 

Research Into Our Chosen Genre

After carefully researching into different genres, rock/pop/alternative/acoustic/indie we decided that the best genre for us would be pop/rock. Pop is usually aimed at a younger market audience which consist of simple songs, this is a very popular genre. 

Genre Research

Before choosing one genre I looked into 3 different genres. I briefly looked at the genre, pop, before making comparisons with indie and rock. The typical pop music video is usually telling a story between two individuals, and where their friendship starts to blossom at the end, and where the story comes to it's climax. A typical artist for this video is 'Taylor Swift' a typical teenager, experiencing every day to day life experiences. The song 'you belong with me', is an example of this, where different variations of shots are used to show emotions, feelings of the two characters.

Choosing a genre

To start of our new project, our first job was to choose a genre. For this, we decided that the best way to do this was to look at 3 or 4 different styles of genre, and seeing which ones we preffered. The following we chose to do were- rock/pop/indie/alternative.

The Planning stage

My group, who consists of me, Gabby and Aletta have decided to create a plan helping us for guidance and support throughout the project. We decided that this would be the best idea because we had so many different ideas, we wanted to remember them all, so we quickly wrote this on a peice of paper, which we could later expand on. Even though the plan itself is only the first part of the research, this already gives us an indication to how much time we should spend on each task, helping us divide up different parts of the research, for us to work independently on. The sketch below shows a rough idea of what stages we should go through to make our project succesful.

To be succesful this year:

In order to achieve a good grade this year, I will need to include a lot of different tasks which contribute towards the final piece of my coursework. From looking at different blogs, I have realized that I will need to do a lot more research into target audiences this year. I will need to research more into the genre, location shoots, costumes, different types of audience theory, look at different types of short films, teaser trailers or music video in order to gain a variety of information. I will also need to include a lot more anaylsis in my work, and able to explain why the peice meets conventions or why this has been put into place.

Before even begging the peice, they made use of their time and experimented with different camera angles and shots and what could be included in their own video to make it more succesful and gain the best outcome. Instead of stick to just one lot of research, they then went on to do further research allowing more information to be gained and knowing more about their specific audience. Some groups have even created facebook groups in order to gain information more quickly and effectively.

Initial Ideas for music video

I do not know specifically what song I would choose for a music video as of yet, but I would like to centre my music video around a well known pop star, as I am then able to follow the conventions more, and able to identify what I need to do in order to meet the typical conventions of a pop star.


For example, picking a popular pop star such as justin bieber. Through his popular song 'baby'- 2 individuals would be the key icon in this video, showing different stages of how person 1 likes person 2 and see their friendship blossom and grow throughout the video where the finale is reached at the end where their friendship is unravelled to the audience to see just how much their friendship has progressed.


Short Film- A genre which I have in mind is horror. This could be based in a large house, where mysterious things happen, centring different individuals, however I am not sure if I would use narrative in the film, as I wouldn't want to drag it out.