Thursday, 26 January 2012

The next steps

So far, me and my group have filmed footage of our narrative and performance shots and have edited this into our music video. The next steps which my group need to follow is adding and filming more performance shots, and narrative shots which we will add to our video to complete our project. We will be changing the costumes of our performance shots and changing the way we frame our shots for more variation, planning this through story boarding and discussing and communicating with my group to gain the best outcome possible.


From researching different music videos of the pop/rock genre we will follow a similar story line. The song 'when your gone' is about loosing someone and what its like after they have gone, therefore we have so far added in a couple story line which turns into arguing. After this we are planning to add in a short brief story of a mother and daughter story line.


After this is complete we will then complete the ancillary tasks. In order to complete this we will research into different posters and CD covers which are already current, as well as our chosen song and take inspiration from the research we gained. Our poster and cd cover will represent our music company and the music video we have chosen to create.

Tuesday, 11 October 2011

Focus Group


This is our focus group, we chose to have a focus group as we could then see what our target audience enjoys in a music video and what they think makes a music video successful. From our focus research we found out that people from the same age liked different types of pop music. This meant that when we are ready to create our own video our decisions will not be limited. 

We asked a different variation of questions which allowed us to explore into the genre and develop our understanding more and what other individuals feel about the genre we have chosen to use for our music video.

Thursday, 6 October 2011

Audience Theory

Over view of the genre

After looking at different videos we noticed that there were some obvious similarities between the videos. I found that the 3 different videos that I analyzed all had a twisted love story which starts to blossom at the end of the video. As well as researching pop rock videos, I also decided to look at the genre 'indie' this allowed me to compare the different genres and to understand the differences between two very different genres. Aswell as finding a twisted story, I also found that in the pop/rock videos there are more than just one story which centres throughout the video, and there is more performance than narrative as in the videos the lyrics explain the action on screen.

Location Shoots

After researching into the different music videos we had a much clearer idea of what typical pop rock conventions were used throughout the videos. For our first location shoots we decided to stay local and walk around the school. From this we were trying to imagine what it would each location would look like in our video. The main goal for this photo shoot was imagining the beginning of the music video.