Brief Over View of Conventions
Our task was to create a music video along with a digi pack including a poster and a CD cover. In order to create a successful music video and digi pack we had to follow the conventions of the original music video as well as using our own ideas. My group chose the song ‘When your gone’ by Avril Lavigne. We have tried to include the different conventions to match what the music video is aiming to portray. Our video only consists of one storyline, this is straight away breaking the conventions of Avril Lavignes ‘When you’re gone’ music video as her music video has at least two storylines playing throughout the performance. Our storyline aims to create a cheating and heartbreak atmosphere and the audience will choose to sympathize with the characters included. This is our main focus throughout the music video.
Our task was to create a music video along with a digi pack including a poster and a CD cover. In order to create a successful music video and digi pack we had to follow the conventions of the original music video as well as using our own ideas. My group chose the song ‘When your gone’ by Avril Lavigne. We have tried to include the different conventions to match what the music video is aiming to portray. Our video only consists of one storyline, this is straight away breaking the conventions of Avril Lavignes ‘When you’re gone’ music video as her music video has at least two storylines playing throughout the performance. Our storyline aims to create a cheating and heartbreak atmosphere and the audience will choose to sympathize with the characters included. This is our main focus throughout the music video.
We also looked at the different camera angles and how this is used to create an effect. We chose to stick to the camera angles which are used continuously throughout the original music video, as we felt this was very effective. Different camera angles which we saw throughout the original music video include mid shots and medium close ups. Therefore my group’s main focus for this music video was to include this selection of performance shots to help relate these conventions to our music video.
The original storylines in Avril Lavignes video is a couple
being apart from eachother as the male has to go into the army and the ‘I miss
you’ feature is revealed when the female watches the news to find out if he is
still alive. The second story line features a teenage male and female who love
eachother however the mother of the daughter does not agree with the situation. Therefore chooses to break them apart, and we
see the boyfriend missing his girlfriend. The last story is based on a much
older male who is holding a photo of his late wife, and cherishing the memories
they spent together. My group decided to
break away from these conventions and make our video more modern. Therefore
used the storyline of a young couple who are engaged, however the boyfriend is
seeing another girl which ends in disaster.
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